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Knowledge & context: what do I use for what?

9brains offers several ways to provide knowledge and context to the AI. Each feature has its own purpose. The following overview helps you choose the right feature for the right use case.


FeaturePurposeVisible toMaintained byExample
Memory: personal notesPersonal facts and corrections about youOnly youYou, or the AI on your instruction”I’m a project manager in logistics”
Memory: automatic profileAutomatically detected patterns from your conversationsOnly youAutomatic (every night)Role, tools, current projects
Custom instructionsFixed rules for communication styleOnly youYou (in settings)“Always reply with concrete examples”
Knowledge baseCompany knowledge: documents, processes, factsAll users with accessAdministrators and users with write permissionProduct catalog, manuals, guidelines
AgentsPersistent digital colleagues with memory, triggers and workspaceCreator and shared usersCreator of the agent (owner)Inbox colleague with hourly cron trigger
SkillsAutomated workflows and tool integrationAll users of the tenantAdministratorsPDF analysis, create diagrams, run code

”The AI should remember something about me”

Section titled “”The AI should remember something about me””

Use memory. Say in chat, for example, “Remember that I work with SAP”. The AI saves that and considers it in all future conversations.

”The AI should always respond in a certain way”

Section titled “”The AI should always respond in a certain way””

Use custom instructions in your personal settings. There you can store rules like “Always reply in English” or “Keep it brief”.

Distinction: Custom instructions control how the AI responds. Memory stores what it knows about you.

”My team should be able to access certain documents”

Section titled “”My team should be able to access certain documents””

Use the knowledge base. Upload documents or propose knowledge. All users with access benefit from it.

Distinction: If you tell the AI “Remember that our opening hours are 8 a.m. to 5 p.m.”, that does not belong in personal memory but in the knowledge base. There, all colleagues benefit from it.

”I need someone to take care of a recurring task”

Section titled “”I need someone to take care of a recurring task””

Create an agent. Describe in natural language what it should do, give it reference files if needed (tone of voice, templates, price lists) and decide whether it should run via chat, on a schedule (cron) or in response to a webhook.

Distinction: Agents are intended for roles with their own identity and memory. They learn over weeks and can work autonomously. Memory, by contrast, remembers facts about you personally, across all chats.

”The AI should process files or work with external systems”

Section titled “”The AI should process files or work with external systems””

That is handled by skills and integrations. Skills like PDF analysis, diagram creation or code execution extend the AI’s capabilities. Per agent you decide which skills and integrations it may use.


The features complement each other. In a typical conversation, 9brains uses simultaneously:

  1. Your memory, to know you personally
  2. Your custom instructions, to hit the right tone
  3. The knowledge base, to include company knowledge
  4. An agent with its own AGENTS.md, if you’ve chosen a specialized digital colleague
  5. Skills and integrations, when a task requires special tools or external systems

This produces an answer tailored to you, your company and your task.